Content Producers Rejoice: Ads Come to YouTube Shorts!

Drawing inspiration from the widespread popularity of short video sharing platforms like TikTok, YouTube Shorts has rapidly gained momentum. In a new development, Google introduces an innovative opportunity for content creators to monetize their efforts on the YouTube platform.

YouTube Shorts included in partner program

With the incorporation of YouTube Shorts into the Partner program, content creators now have the opportunity to monetize their Shorts videos through ad placements. This significant step forward is met with anticipation among creators; however, viewers also express concerns about encountering non-skippable ads in already brief videos.

Monetization Prerequisites Set by YouTube

For years, the YouTube Partner Program has enabled creators to monetize their content with relative ease. To initiate your earnings on YouTube, you simply need to achieve a minimum of 1000 subscribers and accumulate 4000 hours of watch time within a year. When it comes to Shorts, reaching a milestone of 10 million views within 90 days becomes the goal. And for those seeking to expedite their journey, you can also explore the option of purchasing watch time from’s YouTube services.

YouTube’s own share is 55%!

Distinct payment structures are anticipated for YouTube Shorts. Creators are set to receive 45% of the video’s revenue, with the remaining portion allocated to YouTube. This contrasts with the usual revenue distribution model observed in regular YouTube videos.

By June, YouTube Shorts had amassed a user base exceeding 1.5 billion. Monetization was initially reliant on creator contributions and individually secured sponsorships and collaborations. Despite achieving substantial viewership under this approach, achieving commensurate earnings remained a challenge.